A SaaS launch video needs to introduce the announcement, give people a reason to care, and show enough of the product to support the promise. Begin with the audience and the change you are announcing. That makes it easier to decide which template, screens and words belong in the film.
Animater adapts launch-film templates with your product UI, brand colours, script, voice and music. Templates are included with every Animater plan and run in the Mac app. This guide walks through preparing the story, choosing a film, requesting revisions and checking the finished export.
1. Define the announcement and next action
Write a short brief naming the audience, the product or feature being launched, and the benefit you can demonstrate. A first release may need to explain the entire product. A feature announcement can assume more background and spend more time on the new capability.
Choose the next action before writing the closing screen. “Try the product,” “join the waitlist,” and “read the release” lead to different destinations. Check that the destination is ready and that the words in the film match what people will find when they arrive.
- Who is the announcement for?
- What is available, and what changed?
- Which product moment demonstrates the benefit?
- What should the viewer do after watching?
2. Choose a template for the shape of the story
Watch complete template previews, including the ending. Look at the number of product moments, the amount of copy and the pace. A film built around one clear transformation may fit a focused announcement. A film with several feature scenes may suit a broader introduction.
Read the template’s scene breakdown and customization notes before choosing it. The SaaS Product Launch template, for example, is a 33-second, 16:9 film that captures a product page, introduces features and closes on a logo. Its duration describes that template; your final brief should still explain what the announcement needs.
3. Prepare the product, brand and factual claims
Gather the product URL, logo, preferred spelling, brand colours and approved copy. Prepare the screens that will demonstrate the announcement. Use suitable demonstration data and make sure the workflow works before asking the agent to capture it. Sign in when the film needs screens behind a login.
Separate facts from aspirations in the brief. Supply the exact numbers or claims that are approved for publication, and remove claims you cannot support. If the template preview contains sample metrics, customer names or promotional language, tell the agent what should replace them for your product.
4. Adapt the hook, product proof and closing
Open the template in Animater and describe how your announcement maps to its scenes. Give the opening one clear idea. Use the middle to show the product doing something that supports the promise. Finish with your product name, logo and chosen action.
Ask for concise copy that fits the existing reading time. When a sentence is too long, shorten it or ask to adjust the relevant scene. Keep a consistent product name and tone across the film. Make sure captions and voiceover describe the screen currently being shown.
5. Compare the template and your adaptation
Review the film scene by scene. Check that each intended replacement appears: UI, logo, colours, headlines, voice and music. Watch for sample content left in a small card, an old name in the closing frame or a screen crop that hides the feature you want to announce.
Then watch continuously to judge the story. A technically correct replacement can still be hard to follow if the product arrives without context or the feature list moves too quickly. Identify the moment and ask for the specific adjustment you need.
6. Revise precisely and check the release file
Useful revision requests name a scene and outcome: “Replace the second feature with the team dashboard and keep the totals readable,” or “Shorten the opening line to these six words.” You can ask the agent to cut scenes or change text. Review the transitions around any scene that changes.
Check the film with sound, muted, and at its intended viewing size. Read the opening and closing copy at normal speed. After exporting an MP4, watch that file all the way through and confirm the product URL or call to action. Keep the editable project and the approved copy together for future launches.
A workflow brief you can copy
Replace the bracketed details with your product, recording or launch.
Adapt [template name] for the launch of [product or feature] at [product URL]. Audience: [who it helps]. Announcement: [what is new]. Opening idea: [problem or benefit]. Product proof: [real screen or workflow]. Use [logo and brand colours]. The approved product name is [exact spelling]. Replace sample text and figures with these approved facts: [facts]. Feature scenes: [one specific point per scene]. Closing action: [CTA and destination]. Keep text and product details readable. Let me review the adapted film and audio before final export.
Final review checklist
- The audience can understand the announcement and benefit.
- Visible product screens support the claims in the script.
- Sample brands, figures and copy have been replaced accurately.
- Text remains readable through scene changes and at the final display size.
- Voice, music and captions agree with the on-screen story.
- The exported MP4 ends on the approved brand and next action.